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Wednesday, 12 October 2016

Kings secure uniform sponsor in Blue Diamond Growers

With the controversial decision back in April to include sponsorship logos on NBA jerseys starting in the 2017/18 season and extending for the next 3 years, the Sacramento Kings become the second team to land a sponsor in Blue Diamond Growers. The decision by NBA executives was unprecedented, as the NBA is the first major American sporting league to include sponsors on player uniforms, with the NFL, MLB and NHL yet to follow suit.


The Sacramento Kings made the announcement on the 11th of October, that Blue Diamond Growers have made a 3 year deal to be paying $6.5 million annually, for the 6 by 6 centimetre patch on the Kings jersey.

With many NBA fans unfamiliar with this new form of advertising in the league, it’s understandable for them to be slightly uncomfortable with the move. However, in Europe sponsorship on jerseys is so commonplace that some brands almost become synonymous with the club. So maybe it’s only a matter of time for fans to get so used to the change that it won’t even be a topic for discussion anymore; only time will tell.


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