With the controversial decision back in April to include
sponsorship logos on NBA jerseys starting in the 2017/18 season and extending
for the next 3 years, the Sacramento Kings become the second team to land a
sponsor in Blue Diamond Growers. The decision by NBA executives was
unprecedented, as the NBA is the first major American sporting league to
include sponsors on player uniforms, with the NFL, MLB and NHL yet to follow
suit.
The Sacramento Kings made the
announcement on the 11th of October, that Blue Diamond Growers have
made a 3 year deal to be paying $6.5 million annually, for the 6 by 6
centimetre patch on the Kings jersey.
With many NBA fans unfamiliar with
this new form of advertising in the league, it’s understandable for them to be
slightly uncomfortable with the move. However, in Europe sponsorship on jerseys
is so commonplace that some brands almost become synonymous with the club. So
maybe it’s only a matter of time for fans to get so used to the change that it
won’t even be a topic for discussion anymore; only time will tell.
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